While serving on the board of San Antonio’s American Ad Federation, I took on the task to develop a campaign to help grow membership. Utilizing familiar advertised products & marketing imagery led me to alter that imagery and change it to play into the usage for the AAF campaign messaging. Guniess Drought became Genius Thoughts & Dairy Queen’s Blizzard of the Month became Mixxer of the Month. It was a clever way to market to our industry in a highly visual & clever way.
American Advertising Federation San Antonio
© Keoni Concepts