I was hired to develop a digital campaign for Reese’s new small sized bites. The full size candy bar’s campaign’s positioning “feeds hunger”. I created a concept that piggy-backed off of that concept specifically for Reece’s with “Hunger Foiled Again”. The play on word with Hunger Foiled implies that hunger is defeated also because the Reece’s are enclosed in foil.
Reese’s
© Keoni Concepts