I was hired to develop a digital campaign for Snickers & Milky Way’s new small sized bites. The full size candy bar’s campaign’s positioning “feeds hunger”. I created a concept that piggy-backed off of that concept with “Hunger Bites”. The play on words with Hunger Bites implies that hunger sucks also indicating the small bites fulfill hunger.
Hunger Bites – Snickers & Milky Way
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