While serving on the board of the American Advertising Federation – San Antonio, I developed the “BIG” theme for the ADDY awards. It featured our ADDY award trophy as the hero. I then showed the different aspects of our creative industry with “The Big Idea”, “The Big Direction” and the “Big Execution”, followed by the “Big Show”. All were utilized to promote entires and the events, including large signage at the awards show.
The ADDY Awards
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